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Solomon Colors Launches New Website Offering Enhanced User Experience


Solomon Colors is excited to announce the launch of our brand-new website, designed to provide a fast, user-friendly, and mobile-responsive experience. The revamped website is packed with well-organized information, tailored to meet the needs of both customers and employees. With an intuitive layout and improved navigation, it’s easier than ever to find the right information quickly, whether you’re at your desk or on the go.

“This new site reflects well on our brand and is easy for customers to use.” — Aaron Thomas, Executive Vice President of Sales & Marketing, Solomon Colors

Colors Are Front and Center

The heart of Solomon Colors has always been its expansive selection of concrete color systems. To reflect this, colors are front and center on the new website. Customers can easily access charts and detailed information about all the coloring systems we offer. Finding the right hue is now as simple as clicking through well-organized color charts. The new design ensures that customers can explore and select colors with ease, empowering them to bring their creative visions to life.

We now have a modern-looking site that gets people to what they need in a hurry.” — Antonio Thomas, Multimedia Producer, Solomon Colors

Information Organized by Customer Segment

For the first time ever, Solomon Colors has organized its website information based on specific customer segments. This approach allows Ready Mix Suppliers, Distributors, Architects, and Homeowners to access relevant information without having to sift through content they don’t need. By tailoring the website experience to groups, we hope to help our customers get straight to what applies to them, saving valuable time and eliminating confusion.

“This site is fast, renders well on mobile, and is useful to various constituents,” – Keith Boudart, VP Product Development & Center Region Sales, Solomon Colors

We’ve even organized our Color Dispensing Systems page in a way that makes it easy to find the best dispensing system for your needs. In the future, videos and additional content will be added to this section to further educate our customers on what products and equipment best fit their needs.

Centralized Technical Documentation

All technical documents for Solomon Colors products are now located in one easy-to-navigate location. Customers can effortlessly find the specifications, safety data sheets, and other essential information they need about any product. As technical updates are made, Solomon Colors Marketing Coordinator Jessi Harthun, will upload the most current documentation to ensure that users always have access to the latest information. This guarantees that both contractors and design professionals can trust they’re working with up-to-date product data every time.

Simplified Sales Support

Supported by a team of 20 nationwide sales representatives, Solomon Colors is proud to work with customers across the country. With the new website, these sales reps can now direct customers to the exact information they need, eliminating the hassle of searching through pages of content. This streamlined approach improves efficiency and ensures that all Solomon Colors customers can access the right information faster. The new site is a powerful tool that helps both customers and the sales team work more effectively together.

“The new site works so well and it’s easy to share with customers. Plus, I’m looking forward to all the additions that will be coming on the site.” — Ross Urshan, Regional Vice President of Sales – Eastern Division, Solomon Colors

Easy Access to Our Brands

From the homepage, visitors can easily navigate to information about our other brands as well: Brickform, UltraFiber 500, DAY1, and Lythic. This convenient access allows customers to explore the full range of products and services we offer.

Plans for the Future

The launch of the new website marks just one part of our ongoing effort to constantly improve the customer experience. We are committed to continually adding features and resources that make it easier for all our customers to access the tools and information they need. Here are just a few ways we will continue to enhance the site:

  • Fresh blog content every month, offering new resources and insights for all visitors.
  • Spanish-language features, making information more easily accessible to all customers.
  • Technical information in both audio and video format.

“Websites need to evolve. In the coming months and years, we’ll gather data and listen to feedback to keep making SolomonColors.com better.” — Jim Peterson, President, Concrete Network

Solomon Colors invites all customers and partners to explore the new website and experience the improved functionality and design firsthand. Whether you’re a homeowner looking for inspiration or a professional seeking technical advice, our website provides a wealth of information to help you along in your projects. With a focus on usability, fast navigation, and a wealth of organized information, the new site is an essential resource for anyone involved in the decorative concrete industry.

“Previously, we downloaded videos to show our potential customers from our phones. With the new site, the customer has easy access to all our content on their large office computer, directly from our webpage. It’s so much more professional, practical, effective and efficient.” — Greg Iannone, Solomon Colors

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